Please see below for a selection of my work. Follow links out to websites and client social sites to sample my writing styles and video editing abilities.
Logos
Graphic Art
Advertisements
Video virality specialist
Social media posts
Long- and short-form writing
Website Design, basic HTML/CSS
Copywriting & Blog Content
SEO
Adding psychology and data to content creation is like pouring gasoline on a fire. The results are higher converting websites, more frequent viral content, and a boost in sales.
Asheville Realty Group hired me as their in-house marketing department. I ran their social media profiles, troubleshooted tech issues, and made sure the website was running smooth.
One thing that I did exceptionally well for them was the creation of hyper-local Reels that focused on businesses in the surrounding area. This collaboration was fruitful for everyone. Often, the businesses would recipricate the free exposure by sharing my Reels with their own audience. It's a win-win!
I've created hundreds of templates and marketing materials. Below are some examples that were made for agents.
Real estate websites, social media, and content require a higher level of care, because there are different housing laws, ethics, and consumer protection laws that affect what agents and Realtors can say and advertise.
Genesis' website was created using WordPress and a custom theme. Content, graphics, and copy -- almost everything on the website was done by myself. It's mobile-friendly and features great SEO, which was important for ranking this business on the first page of Google. https://genesisnmc.com
Genesis had a PR and SEO problem. After engaging loyal clients to write reviews and optimizing for search on Google, the practice's organic traffic tripled.
I worked with Dana to create a brand identity, website, instagram strategy, and lead magnet. We finalized on colors that were citrusy, slightly vintage, and Florida-inspired. This project was heavy on graphic design and photoshop skill, and we spent a long time discussing food-blog traffic flow and the perfect customer experience. You can see how I'm able to shift the voice of my writing to match the brand -- this website is very different than Genesis. Dana is now able to harness the power of her instagram following to grow her blog and personal brand. https://www.dinewithdana.com
Where Photoshop, Illustrator, InDesign, and writing skills come together! These books are about 50 pages long and intended to engage both children and adults with interactive content. It's my passion project. (Publishing 2024)